Wo Künstliche Intelligenz im Innovationsprozess sinnvoll einsetzbar ist: Eine systematische Literaturanalyse
Klug, Katharina; Seidl, A.-K. (2024)
Münchner Beiträge zu Marketing & Management 1/2024.
DOI: 10.13140/RG.2.2.26710.66882
Open Access
Ideation: Die Qualität von menschengenerierten und KI-generierten Ideen im Vergleich
Joosten, J; Bilgram, Volker; Hahn, A; Klug, Katharina; Totzek, , D. (2024)
transfer - Zeitschrift für Kommunikation und Markenmanagement 2024 (4), 100-105.
Peer Reviewed
Toward a Digital Empathy Framework: Evaluating User Experience Research Methods
Joosten, J; Hahn, A; Klug, Katharina; Riedmüller, Florian; Totzek, , D. (2024)
Marketing Review St. Gallen 4, 80-87.
Peer Reviewed
Testing Social Media Advertising Effectiveness witz Multi-Method User Experience Research
Ahnfeld, T.; Hahn, , A.; Josten, , J.; Klug, Katharina; Totzek, , D. (2023)
Marketing Review St. Gallen 40 (6), 3 | 32-39.
DOI: https://hdl.handle.net/10419/306252
Peer Reviewed
This study highlights the importance of pre-testing social media ads and explores the challenges of objectively assessing ad performance. It outlines how a multi-method approach combining facial coding and eye-tracking can help identify successful ads before launch. The findings emphasize the growing importance of user experience research (via digital empathy) for social media advertising and performance marketing.
Rapid Digital Prototyping
Klug, Katharina; Hahn, A. (2023)
Markenartikel 22 (5), 5 | 101-103.
Generative Models as a Catalyst for Rapid Digital Prototyping
Hahn, A.; Klug, Katharina (2023)
Digitale Welt Magazin 6 (6), 6 | 1-4.
Pop-up Stores in Retailing: Past, Present, and Future Fields of Application
Hoffmann, Nils Christian; Klug, Katharina (2022)
2022 AMA Winter Academic Conference, 10 - 20 February 2022 Nevada .
Peer Reviewed
The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok
Cosmann , N; Harms, P; Haberkern, J; Joosten, J; Kolloschan, T; Hahn, A; Klug, Katharina (2022)
Cosmann , N; Harms, P; Haberkern, J; Joosten, J; Kolloschan, T; Hahn, A...
10th International Conference on Affective Computing and Intelligent Interaction (ACII), Nara, Japan, 1-7.
DOI: 10.1109/ACII55700.2022.9953857
Peer Reviewed
Pop-up Stores in Retailing: Past, Present, and Future Fields of Application
Hoffmann, Nils Christian; Klug, Katharina (2022)
2022 EMAC European Marketing Academy Conference, 25 - 27 May 2022 Budapest; Hungary.
Peer Reviewed
Restlos nachhaltig konsumieren: Vermeidbaren Müll beim Coffee- to-Go-Kauf reduzieren
Klug, Katharina (2022)
Ausgepackt: Mythencheck Nachhaltige Verpackungsmaterialien, 3 Aufl. 20bule Project GmbH, 60-66.
Digital Empathy - Warum ist sie wichtig und wie können wir sie messen?
Hahn, Alexander; Klug, Katharina; Riedmüller, Florian (2022)
Academic Blog Post.
Prof. Dr. Katharina Klug
Hochschule Ansbach
Hochschule Ansbach - Fakultät Wirtschaft
Hochschule Ansbach
Residenzstr. 8
91522 Ansbach
T 0981 4877 - 374 katharina.klug[at]hs-ansbach.de