Unleashing the Power of Generative AI-Tools in SPDS – Smart Platform Design Sprint
Abstract
Digital platform business models are reshaping the market through new forms of value creation and require robust methodologies like the SPDS – Smart Platform Design Sprint for design and validation. Generative AI can support innovation processes by accelerating ideation, yet the SPDS lacks a framework to incorporate it. To address this gap, this study investigates how generative AI tools can be embedded into the SPDS to enhance creativity and decision-making. Building on a case study, several AI tools were implemented and evaluated. The findings reveal that generative AI can optimize SPDS processes by assisting with problem analysis, text generation, and visualization. While ChatGPT excelled at analysis and text generation, Napkin AI produced concise visualizations. This study advocates a hybrid approach combining the strengths of both tools, providing a guide for teams and innovation coaches to reduce effort, foster creativity, and improve time efficiency.
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| Titel | Unleashing the Power of Generative AI-Tools in SPDS – Smart Platform Design Sprint |
|---|---|
| Medien | XXXVI ISPIM Innovation Conference, Bergen, Norway on 15 June to 18 June 2025 |
| Herausgeber | ISPIM |
| Band | 2025 |
| Verfasser | Prof. Dr. Jonas Härtfelder |
| Veröffentlichungsdatum | 18.06.2025 |
| Zitation | Härtfelder, Jonas (2025): Unleashing the Power of Generative AI-Tools in SPDS – Smart Platform Design Sprint. XXXVI ISPIM Innovation Conference, Bergen, Norway on 15 June to 18 June 2025 2025. |