Steigerwald, Julian; Durst, Carolin (2025)
Durst, Carolin (2025)
Mit diesem Buch hältst Du den Kompass für das moderne B2B Marketing im digitalen Zeitalter in der Hand. Von der Marketingstrategie über Kanäle und Tools findest Du alles, was Du als CMO oder Marketingexperte in einem mittelständischen B2B-Unternehmen benötigst. Wir geben Dir Werkzeuge an die Hand, Silos aufzubrechen und abteilungsübergreifend eine wirksame Kommunikation aufzusetzen, die mehr leistet als nur kurzfristig Leads zu produzieren. Unser Playbook ist dabei hands-on und voller Best Practices, Checklisten und Erfahrungsberichten.
Das B2B Digital Marketing Playbook ist nichts, was Du von vorne bis hinten durchackern musst. Benutzt es wie ein Handbuch: Immer dann, wenn eine Frage oder ein Thema im Job auftaucht – nachschlagen, lesen, umsetzen.
Ein Buch aus der Praxis für die Praxis – ein Buch für B2B-Marketers, die Ihre Marketing-Performance für alle sichtbar steigern wollen. Diese zweite Auflage wurde vollständig aktualisiert und erweitert.
Stiehl, Annika; Weeger, Nicolas; Uhl, Christian (2025)
Lecture Notes in Electrical Engineering 2025.
Vendittoli, Valentina; Polini, Wilma; Walter, Michael S. J. (2025)
Progress in Additive Manufacturing 2025, ahead-of-print.
DOI: 10.1007/s40964-025-01013-8
Industrial parts often demand high dimensional accuracy and mechanical strength. This study introduces a method using Response Surface Methodology and composite desirability to simultaneously optimize these performances in components manufactured through additive processes. The approach was validated on Polylactic Acid parts fabricated through Fused Filament Fabrication. Optimized process parameters included a print speed of 80 mm/s, a layer height of 0.2 mm, a fan speed of 50%, and an extrusion temperature of 210 °C, yielding tensile strength of 53.27 MPa and dimensional deviations under 5%. Experimental validations showed less than a 5% deviation between predictions and outcomes. The findings provide valuable insights into improving the quality and performance of printed components in various industrial applications, such as gears, highlighting the significance of multi-response optimisation in 3D printing processes. This study ultimately contributes to more efficient and cost-effective manufacturing processes.
Wissler, J.; Häfner, Philipp; Reimann, Hans-Achim (2025)
Biophysical Journal 2024 (123), 3 | 419a.
DOI: 10.1016/j.bpj.2023.11.2551
Jensen, Thore ; Lang, Anton ; Händel, Marion (2025)
e-learning journal. Kategorie: Künstliche Intelligenz – Schwerpunkt: KI-basierte Prüfungsbewertung .
Wagner, Jan; Dudziak, Mateusz; Falkenhagen, Jana; Rockel, Daniel; Reimann, Hans-Achim; Schartel, Bernhard (2025)
Wagner, Jan; Dudziak, Mateusz; Falkenhagen, Jana; Rockel, Daniel; Reimann, Hans-Achim...
Polymer Degradation and Stability 2025 (234), 111242.
DOI: 10.1016/j.polymdegradstab.2025.111242
Jarosch, Dieter; Warren, John James; Kapischke, Jörg (2025)
Heliyon eCollection 2025 Jan 30.
DOI: 10.1016/j.heliyon.2025.e42075
This study explores the unique operating behavior of an alkaline water electrolysis cell equipped with an ion-solvating membrane, operated with a diluted alkaline electrolyte, specifically 1-M potassium hydroxide (1M KOH), in anode feed mode. Our investigations reveal several key insights.
Biller, Simon ; Groß-Mlynek, Lena; Bastian, Jasmin; Händel, Marion (2025)
12. Tagung der Gesellschaft für Empirische Bildungsforschung (GEBF) .
Händel, Marion; Nett, Ulrike; Bryce, Donna; Dresel, Markus (2025)
12. Tagung der Gesellschaft für Empirische Bildungsforschung (GEBF) .
Durst, Carolin; Lauhoff, Caroline (2025)
This study examines the effectiveness of digital
nudging in enhancing email marketing strategies for non-profit organizations
(NPOs) involved in emergency and disaster relief (EDR). Specifically, it aims
to explore the potential of digital nudges to convert one-time and occasional donors into regular contributors. By investigating
whether, and to what extent, digital nudging can facilitate this conversion,
the research provides insights into optimizing donor engagement. Based on
literature, four digital nudges were developed and tested in a quantitative
field experiment conducted in partnership with the German emergency and
disaster relief organization, Caritas international. The findings reveal that
the phantom decoy and identity coherence nudges are particularly effective in
increasing click-through rates on recurring donation buttons in emails from
NPOs focused on EDR, highlighting their potential as tools for improving donor
retention.
Bedenlier, Svenja; Buntins, Katja; Bond, Melissa; Händel, Marion; Marín, Victoria I. (2025)
Bedenlier, Svenja; Buntins, Katja; Bond, Melissa; Händel, Marion...
Review of Education 13 (1), e70022 | 1-31.
DOI: 10.1002/rev3.70022
Dettelbacher, Johannes; Buchele, Alexander (2024)
Proceedings of the 2024 Winter Simulation Conference 2024.
Händel, Marion; Malz, Simone (2024)
Ansbacher Kaleidoskop , 115–126.
Maiwald, Denisa; Piazza, Alexander; Durst, Carolin; Wiedenhöft, Carina (2024)
Ansbacher Kaleidoskop 2024.
Pöpel, Cornelius (2024)
Ansbacher Kaleidoskop 12/2024.
DOI: 10.2370/9783844095869
Gegenfurtner, Andreas; Bedenlier, Svenja; Ebner, Christian; Keskin, Özün; Händel, Marion (2024)
Gegenfurtner, Andreas; Bedenlier, Svenja; Ebner, Christian; Keskin, Özün...
Designing Effective Digital Learning Environments 2024, 241–254.
DOI: 10.4324/9781003386131-23
Synchronous online learning is situated in synchronous webinars, virtual classrooms, and videoconferences, in which students and teachers communicate live over the Internet across distant geographical locations. Shared virtual platforms with voice-over-IP technology and webcams are used to interact ubiquitously and synchronously in real-time. During the COVID-19 pandemic, the use of synchronous online learning environments in primary, secondary, higher, and continuous education has grown massively. In this chapter, we aim to identify design recommendations that help increase the effectiveness of synchronous online learning. First, we provide an overview of recent meta-analyses on the effectiveness of synchronous online learning compared to synchronous face-to-face and asynchronous online learning. Second, we use this empirical evidence to develop design principles that can guide teachers, trainers, and educators in designing effective synchronous online learning environments. Third, we discuss a research agenda for future studies on synchronous online learning, webinars, and videoconferences in education, and we reflect on some practical affordances, including the use of webcams and breakout rooms.
Kaiser, Carolin; Schallner, René; Piazza, Alexander; Tolle, Justin (2024)
NIM Insights Magazine Vol. 6.
Rais, Mohammed C.; Kühnlenz, Barbara; Kühnlenz, Kolja E. (2024)
Proceedings of the 21st International Conference on Informatics in Control, Automation and Robotics (ICINCO) 2, 314-318.
DOI: 10.5220/0013057700003822
This paper investigates anthropomorphism of a robot arm during a cooperative human-robot pick-and-place task, while varying cognitive load of test persons. Test persons are required to repeatedly provide a Lego brick for the robot by alternatingly putting it onto one of two trays. The robot then picks it up and puts it in front of the test person again. Cognitive load is varied by whether or not an initially given 8-digit number has to be remembered by the test person. Dimensions of anthropomorphism are acquired using the HRIES questionnaire and cognitive load is acquired using two state-of-the-art questionnaires. Results show a significant correlation of perceived sociability and animacy on mental demand and cognitive load, but only in the high load condition. It is suggested, that cognitive load should be considered during cooperative task design because resulting variations of anthropomorphism may impact cooperative task performance.
Sover, Alexandru; Zink, Markus (2024)
28th Edition of International Conference (IMANEE 2024), Athen, October 2024.
Hochschule Ansbach
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