Der Softwaremarkt zählt zu den wachstumsstärksten Sektoren der deutschen Wirtschaft. Unternehmen wie Celonis und Personio zeigen, welches Potenzial in Software-Startups steckt – sowohl im Hinblick auf Umsatz als auch auf die internationale Wettbewerbsfähigkeit. Dennoch ist die Ausfallquote hoch: Viele Startups scheitern frühzeitig, häufig am fehlenden Product-Market-Fit. Gerade Software-Startups stehen vor besonderen Herausforderungen. Sie entwickeln digitale, häufig komplexe Produkte, deren Nutzen sich schwer kommunizieren lässt. Der Irrtum „Build it and they will come“ führt dazu, dass Produkte ohne fundiertes Kundenverständnis entwickelt werden. Um dieses Risiko zu minimieren, gibt es nutzer- und marktzentrierte Methoden. Sie helfen dabei, frühzeitig Rückmeldung aus dem Markt einzuholen, den Produktnutzen klar zu definieren und ein tiefes Verständnis der Zielgruppe zu gewinnen. Wer als Startup transparent kommuniziert und seine Zielgruppe aktiv einbindet, kann nicht nur Produktideen validieren, sondern auch erste loyale Kundengruppen gewinnen. Dieser Beitrag zeigt, dass die Integration nutzer- und marktorientierter Methoden die Erfolgschancen von Software-Startups deutlich erhöhen kann. Eine praxisorientierte Übersicht am Ende des Beitrags zeigt, wie zentrale Methoden je nach Entwicklungsphase gezielt eingesetzt werden können.

School students need to make decisions about their career paths after graduating. In Germany, students can choose between more than 300 vocational training programs, which can be overwhelming. Frequently, the students hesitate to talk with career counselors. The objective of this research is, therefore, to provide a recommendation system for school students to support their decision-making, which is based on their interests and provides recommendations with explanations based on a LLM. This system was developed with a social robot as the user interface to make it easy to use and appeal to the young target group. Based on user observations, preliminary findings indicate that the system is a valuable and engaging approach to support career counseling activities.

This study aims to investigate the influence of two interaction designs on user comfort and intention to use during pre-interaction phase. As part of a field experiment in a retail bank, a proactive and a passive interaction design of a social robot were compared. A standardized questionnaire was used to determine how the interaction design affects the comfort, trust and usage intention of customers and what role trust plays as a mediating factor. The data analysis shows that the proactive design was rated better in terms of psychological comfort and emotional value, but not in terms of trust and intention to use. Comfort with robots positively influenced the intention to use the social robot, with trust serving as a key mediator; in the proactive variant, the effect was only indirect via trust, while in the passive variant, both direct and indirect effects were observed. According to dual processing theory, proactive designs rely on automatic, emotion-driven processes that directly influence comfort, while passive designs encourage reflective decision-making, supporting trust and increasing usage intention despite lower comfort. A balanced integration of both approaches can enhance customer comfort and trust, facilitating the successful adoption of social robots in retail.

Dynamical Component Analysis (DyCA) and Dynamic Mode Decomposition (DMD), both data-driven dimension reduction methods, are introduced. After application to multivariate simulated signals the techniques of mode selection and the resulting amplitudes are compared with respect to noise robustness and sampling periods. The results indicate that DyCA is a useful alternative to DMD and outperforms DMD under certain conditions. These conditions are based on the underlying dynamics in the terms of differential equations and on the noise ratios of the signals.

Geometric deviations play a crucial role in the quality of additive manufacturing, particularly in parts made with biodegradable resins. Accurately controlling dimensional and geometric variations in manufactured components is critical for achieving defect-free production and meeting functional standards. However, defining a final quality score can be challenging due to numerous dimensional and geometric deviations associated with a part. An innovative metric for evaluating geometric performance was created to measure dimensional precision in components produced through VAT photopolymerization. The index measures the dimensional and geometrical deviations, revealing that external surfaces exhibit greater precision than internal ones. This difference is likely due to internal surfaces overcoming heat dissipation challenges during the cooling process, resulting in less shrinkage for external surfaces. This index is essential in various stages of the manufacturing process, including part design, design for manufacturing and assembly, quality assurance, and process planning, helping to select the appropriate additive manufacturing technology and optimal process parameters.

This paper discusses the challenges and methods for source reconstruction of evoked potentials using deep learning in the context of electroencephalography (EEG). We propose the use of deep learning to address known challenges and improve traditional approaches. We explain the creation of a suitable dataset for solving the inverse problem, including the simulation of neural activity and the use of lead field matrices for the forward solution. Furthermore, we undertake a comparative analysis of some initial deep learning models with similar classical methods.

The manifold of essential matrices is equipped with a one-parameter family of (pseudo-)Riemannian metrics. For the whole family, explicit formulas for geodesics are derived. Moreover, specific curves, so-called quasi-geodesics, are studied and a closed form expression for a quasi-geodesic connecting two given essential matrices is obtained.

In this paper, we show an application of spatiotemporal persistence landscapes to real world time series. Spatiotemporal persistence landscapes are a recent extension of persistence landscapes to time series that capture features of the data that are persistent with respect to time and space. We perform our analysis on EEG data to detect absence epileptic seizures. Further, we compare two dimension reduction techniques (DyCA and PCA) with no dimension reduction and show that the combination of DyCA and persistent landscapes yields the best results.

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Das B2B Digital Marketing Playbook ist nichts, was Du von vorne bis hinten durchackern musst. Benutzt es wie ein Handbuch: Immer dann, wenn eine Frage oder ein Thema im Job auftaucht – nachschlagen, lesen, umsetzen.

Ein Buch aus der Praxis für die Praxis – ein Buch für B2B-Marketers, die Ihre Marketing-Performance für alle sichtbar steigern wollen. Diese zweite Auflage wurde vollständig aktualisiert und erweitert.