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The Strategic Importance of Program integrated Advertising: Meaning and Acceptance of Brand Placements
| Titel | The Strategic Importance of Program integrated Advertising: Meaning and Acceptance of Brand Placements |
|---|---|
| Medien | Business Meets Technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach, Shaker Verlag, Aachen |
| ISBN | 978-3-8440-6170-3 |
| Verfasser | Dr. Patrick Gröner |
| Veröffentlichungsdatum | 25.01.2018 |
| Zitation | Gröner, Patrick (2018): The Strategic Importance of Program integrated Advertising: Meaning and Acceptance of Brand Placements. Business Meets Technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach, Shaker Verlag, Aachen. |