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A green dream. Segmenting consumers according to CCU product perception and acceptance
| Titel | A green dream. Segmenting consumers according to CCU product perception and acceptance |
|---|---|
| Medien | 11th Conference on Sustainable Development of Energy, Water and Environment Sysstems (SDEWES), 2016 |
| ISBN | null |
| Verfasser | Prof. Dr. Katrin Arning, Julia van Heek, Martina Ziefle |
| Veröffentlichungsdatum | 30.06.2016 |
| Zitation | Arning, Katrin; van Heek, Julia; Ziefle, Martina (2016): A green dream. Segmenting consumers according to CCU product perception and acceptance. 11th Conference on Sustainable Development of Energy, Water and Environment Sysstems (SDEWES), 2016. |