Pop-up Stores in Retailing: Past, Present, and Future Fields of Application

Titel Pop-up Stores in Retailing: Past, Present, and Future Fields of Application
Medien 2022 EMAC European Marketing Academy Conference, 25 - 27 May 2022 Budapest; Hungary
Verfasser Nils Christian Hoffmann, Prof. Dr. Katharina Klug
Veröffentlichungsdatum 31.05.2022
Zitation Hoffmann, Nils Christian; Klug, Katharina (2022): Pop-up Stores in Retailing: Past, Present, and Future Fields of Application . 2022 EMAC European Marketing Academy Conference, 25 - 27 May 2022 Budapest; Hungary.