Sover, Alexandru; Amend, Jonas (2017)
MATEC Web of Conferences 178, 03005.
DOI: 10.1051/matecconf/201817803005
Krieg, Jakob; Schlüter, Wolfgang (2017)
Applied Research Conference 2017. ARC 2017. München, 07.07.2017. Herzogenrath: Shaker Verlag, S. 565–569.
Zagel, Christian; Piazza, Alexander; Petrov, Yoan; Bodendorf, Freimut (2017)
In: Freund, L., Cellary, W. (eds) Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing, vol 601. Springer, Cham 601, S. 50-60.
DOI: 10.1007/978-3-319-60486-2_5
There are many platforms on the market that support researchers and practitioners to create surveys and market studies. Nevertheless, nearly all of them focus on providing answers to textual questions. In contrast to existing systems this paper presents the concept, prototype, and evaluation of a new mobile platform for quantitative research strictly focusing on images: the SciencOmat. This platform uses pictures to evaluate products, marketing content, and other elements based on their visual attractiveness. Particular emphasis was placed on a high level of usability and user experience. The system integrates methods known from popular online dating applications (e.g., liking/disliking a product by swiping left or right) and also applies gamification elements to further drive user motivation. Next to the application and its evaluation using the User Experience Questionnaire provided by Schrepp et al. we also present the results of two exemplary image data sets.
Piazza, Alexander; Zagel, Christian; Haeske, Julia; Bodendorf, Freimut (2017)
In: Freund, L., Cellary, W. (eds) Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing, vol 601. Springer, Cham 601.
DOI: 10.1007/978-3-319-60486-2_12
The performance of companies depends on the ability to leverage data to create insights and to target consumers with personalized messages Like marketing content or product offerings. One key element for personalized targeting are expressive user profiles, which are the basis for predictive models to estimate individual consumers’ preferences. Traditionally user profiles are mainly based on demographic attributes like age, gender, or occupation. Due to changes in society, consumers’ behaviors are less stable, and therefore these demographic factors are less effective. Alternatively, the consumers’ lifestyle has a significant impact on their purchase and consumption behavior. This paper investigates the relationship between Facebook Likes and the lifestyle of individuals based on the activity, interests, and opinion (AIO) model. Therefore, 14482 user-Like combinations from 214 participants were collected together with lifestyle information and a correlation analysis is conducted. The results indicate weak monotonic correlations between the AIO and the Like information.
Müller, Stefan; Schlüter, Wolfgang (2017)
Applied Research Conference 2017. Hochschule München.
Sover, Alexandru; Popp, Pilipp; Tamer, Aydin (2017)
MATEC Web of Conferences 112 (2017), 04003.
DOI: 10.1051/matecconf/201711204003
Lenhard, Fabian; Sauer, Sebastian; Andersson, Erik; Månsson, Kristoffer N. T.; Mataix-Cols, David; Rück, Christian; Serlachius, Eva (2017)
Lenhard, Fabian; Sauer, Sebastian; Andersson, Erik; Månsson, Kristoffer N. T....
International Journal of Methods in Psychiatric Research 27 (1), e1576.
Krieg, Jakob; Schlüter, Wolfgang (2017)
ENCN Jahreskonferenz 2017. Energiecampus Nürnberg. Nürnberg, 13.12.2017.
Krieg, Jakob; Schlüter, Wolfgang (2017)
GFB Kolloquium 2017. Fraunhofer IGCV. Augsburg, 21.09.2017.
Holzmayr, Marcus; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Regensburg, 10.-13.09.2017: Books on Demand, S. 515-518.
DOI: 10.18420/muc2017-ws15-0323
Holzmayr, Marcus; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Regensburg, 10.-13.09.2017: Books on Demand, S. 519-523.
DOI: 10.18420/muc2017-ws15-0324
Kirschner, Michael; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Regensburg, 10.-13.09.2017: Books on Demand Online verfügbar unter , S. 525-528.
DOI: 10.18420/muc2017-ws15-0327
Adamski, Dennis; Seifert, Bastian; Uhl, Christian (2017)
MATLAB EXPO 2017. MathWorks. München, 27.06.2017.
Krieg, Jakob; Müller, Stefan; Schlüter, Wolfgang (2017)
MATLAB EXPO 2017. MathWorks. München, 27.06.2017.
Haas, Tiffany; Walter, Michael S. J.; Weiherer, Stefan (2017)
Biomass to Power and Heat. Beiträge zum Fachkolloquium, 31.05-01.06.2017. Hochschule Zittau/Görlitz, S. 191-203.
Krieg, Jakob; Schlüter, Wolfgang (2017)
M-APR-Seminar (Konferenz im Forschungsmaster - Master of Applied Research, MAPRby). Ansbach, 20.01.2017.
Arning, Katrin; Ziefle, Martina (2017)
CO2 Utilisation Today. Report 2017, S. 19-23.
Arning, Katrin (2017)
The International Encyclopedia of Communication Research Methods. Hoboken, NJ: Wiley Blackwell, S. 1-10.
DOI: 10.1002/9781118901731.iecrm0040
Arning, Katrin; van Heek, Julia; Ziefle, Martina (2017)
Energy Procedia 114, S. 7186-7196.
DOI: 10.1016/j.egypro.2017.03.1823
Durst, Carolin; Durst, Michael (2017)
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