Foreign Language Learners' Frequent Errors: An Investigation of Chinese and Spanish
Gebhard, Christian Alexander (2018)
Business Meets Technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach, Shaker Verlag, Aachen, 76-79.
Learning Strategies of German University Students of Spanish as a Foreign Language: Profile of the Independent Learner in a European Context
Gebhard, Christian Alexander; Mahúgo Cardenes, María del Carmen (2018)
Business Meets Technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach, Shaker Verlag, Aachen, 90-93.
Wirtschaftskorrespondenz Chinesisch. Zielsicher formulieren - erfolgreich handeln
Zhang, Mingming; Gebhard, Christian Alexander (2018)
Chinabooks E. Wolf.
Digital Competecies in Educational Professions - Preliminary Remarks
Gerner, Verena (2018)
Business Meets Technology. Proceedings of the 1st International Conference of the University of Applied Sciences Ansbach, Shaker Verlag, Aachen, 80 - 82.
Model-driven dimensionality reduction of epileptic EEG data
Adamski, Dennis; Hartmann, Steffen; Seifert, Bastian; Uhl, Christian (2018)
BMT 2018 - 52nd Annual Conference of the German Society for Biomedical Engineering (DGBMT within VDE), 26.09.2018 - 28.09.2018 Aachen.
What do second-order judgments tell us about low-performing students’ metacognitive awareness?
Fritzsche, Eva S.; Händel, Marion; Kröner, Stephan (2018)
Metacognition Learning 13, 159-177.
DOI: 10.1007/s11409-018-9182-9
Open Access Peer Reviewed
Emotionalizing e-Commerce Pages: Empirical Evaluation of Design Strategies for Increasing the Affective Customer Response
Piazza, Alexander; Lutz, Corinna; Schuckay, Daniela; Zagel, Christian; Bodendorf, Freimut (2018)
Piazza, Alexander; Lutz, Corinna; Schuckay, Daniela; Zagel, Christian...
In: Ahram, T. (eds) Advances in Artificial Intelligence, Software and Systems Engineering. AHFE 2018. Advances in Intelligent Systems and Computing, Springer, Cham 787, 252-263.
DOI: 10.1007/978-3-319-94229-2_24
Peer Reviewed
The interdisciplinary research of neuromarketing shows that the conscious and rational consumer is only an illusion, whereas emotions have a significant influence on consumer behavior. Therefore, this study examines the effect of emotionalized e-com pages on visitors’ emotions as well as on their behavioral intention in hedonic situations. Three landing pages are conceptualized using diverse techniques of emotional boosting along with different procedures of triggering distinct levels of neuronal activity. The impact of these landing pages is examined in an online survey, generating a sample of 391 participants. The resulting dataset is analyzed by using structural equation modeling to test the proposed hypotheses. The results confirm that emotions can be triggered only by seeing a landing page of an e-com store and that these emotions influence the behavioral intentions. Additionally, the study shows a moderating effect of long-term involvement and mood and provides recommendations for appropriate and well-designed websites.
Development of an integrated method to optimize the energy supply system of the campus Garching by using parametric heat-load profiles
Matschi, Christoph; Schweiger, Benedikt; Nemeth, Isabell (2018)
8th Colloquium of the Munich School of Engeneering. München.
E|Melt: Simulation-driven examination of energy efficiency measures inside non-ferrous melting and die-casting plants
Buswell, Andreas; Schlüter, Wolfgang (2018)
iSEnEC – Integration of Sustainable Energy Expo & Conference. Nürnberg, 17.07.2018.
Smart Melting: Increasing Efficiency in Non-ferrous Melting and Die-casting Plants through Incident Management
Müller, Stefan; Schlüter, Wolfgang (2018)
iSEnEC – Integration of Sustainable Energy Expo & Conference. Nürnberg, 17.07.2018.
Testing for Shilnikov Behavior in Epileptic Seizure with Dynamical Systems Based Modeling
Adamski, Dennis (2018)
Applied Research Conference - ARC 2018. Deggendorf, 10.07.2018.
Dynamical Component Analysis (DyCA) applied to simulated data of strange attractors
Hartmann, Steffen (2018)
Applied Research Conference - ARC 2018. Deggendorf, 10.07.2018.
Dynamical component analysis applied on EEG data of patients with epileptic seizures
Korn, Katharina (2018)
Applied Research Conference - ARC 2018. Deggendorf, 10.07.2018.
Marine Plastic Pollution in the Media: A Survey on German Daily Newspapers 2007 - 2017
Walter, Ismeni; Hoffmann, Chantal (2018)
MICRO 2018. Fate and Impact of Microplastics: Knowledge, Actions and Solutions. Conference Proceedings. Lanzarote, Spain, 196 -197.
Open Access
Reporting on Microplastic in the Marine Environment: Does Coverage in German Print Media meet the Standards of Quality Journalism?
Walter, Ismeni; Hoffmann, Chantal (2018)
MICRO 2018. Fate and Impact of Microplastics: Knowledge, Actions and Solutions. Conference Proceedings. Lanzarote, Spain, 310-311.
Open Access
Fast cosine transform for FCC lattices
Seifert, Bastian; Hüper, Knut; Uhl, Christian (2018)
Proceedings of the 2018 13th APCA International Conference on Control and Soft Computing (CONTROLO). Ponta Delgada, Portugal, 207-212.
The Good, the Bad and the Ugly: Affect and its Role for Renewable Energy Acceptance
Zaunbrecher, Barbara; Arning, Katrin; Ziefle, Martina (2018)
Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems. Funchal, Madeira, Portugal, 16.-18.3.2018: SCITEPRESS - Science and Technology Publications, S. 325–336.
DOI: 10.5220/0006795003250336
Acceptance profiles for a carbon-derived foam mattress. Exploring and segmenting consumer perceptions of a carbon capture and utilization product
Arning, Katrin; van Heek, Julia; Ziefle, Martina (2018)
Journal of Cleaner Production 188, 171-184.
DOI: 10.1016/j.jclepro.2018.03.256
Real-time Prediction of User Performance based on Pupillary Assessment via Eye Tracking
Buettner, Ricardo; Sauer, Sebastian; Maier, Christian; Eckhardt, Andreas (2018)
AIS Transactions on Human-Computer Interaction 10 (1), 26-56.
DOI: 10.17705/1thci.00103
Open Access Peer Reviewed
Simulation for Energy Efficiency of Non-Ferrous Melting and Die Casting Plants
Buswell, Andreas; Henninger, Matthias; Müller, Stefan; Schlüter, Wolfgang (2018)
Casting Plant and Technology International (CP+T) (1), 42-47.
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