Do you like according to your lifestyle? a quantitative analysis of the relation between individual facebook likes and the users’ lifestyle
Piazza, Alexander; Zagel, Christian; Haeske, Julia; Bodendorf, Freimut (2017)
Advances in The Human Side of Service Engineering. AHFE 2017. 601.
DOI: 10.1007/978-3-319-60486-2_12
Peer Reviewed
The performance of companies depends on the ability to leverage data to create insights and to target consumers with personalized messages Like marketing content or product offerings. One key element for personalized targeting are expressive user profiles, which are the basis for predictive models to estimate individual consumers’ preferences. Traditionally user profiles are mainly based on demographic attributes like age, gender, or occupation. Due to changes in society, consumers’ behaviors are less stable, and therefore these demographic factors are less effective. Alternatively, the consumers’ lifestyle has a significant impact on their purchase and consumption behavior. This paper investigates the relationship between Facebook Likes and the lifestyle of individuals based on the activity, interests, and opinion (AIO) model. Therefore, 14482 user-Like combinations from 214 participants were collected together with lifestyle information and a correlation analysis is conducted. The results indicate weak monotonic correlations between the AIO and the Like information.
A Material Flow Simulation of a Melting and Die Casting Plant with the Simulation Software Simio
Müller, Stefan; Schlüter, Wolfgang (2017)
Applied Research Conference 2017. Hochschule München.
Digital Direct Metallization (DDM) by a plasma coating process on polymeric components and its applications
Sover, Alexandru; Popp, Pilipp; Tamer, Aydin (2017)
MATEC Web of Conferences 112, 04003.
DOI: 10.1051/matecconf/201711204003
Open Access Peer Reviewed
Prediction of outcome in internet-delivered cognitive behaviour therapy for paediatric obsessive-compulsive disorder: A machine learning approach
Lenhard, Fabian; Sauer, Sebastian; Andersson, Erik; Månsson, Kristoffer N. T.; Mataix-Cols, David; Rück, Christian; Serlachius, Eva (2017)
Lenhard, Fabian; Sauer, Sebastian; Andersson, Erik; Månsson, Kristoffer N. T....
International Journal of Methods in Psychiatric Research 27 (1), e1576.
DOI: 10.1002/mpr.1576Digital Object Identifier (DOI)
Open Access
Teilprojekt Effizienz: Online-Energiekennzahlen für Aluminium-Schmelz- und Druckgussbetriebe
Krieg, Jakob; Schlüter, Wolfgang (2017)
ENCN Jahreskonferenz 2017. Energiecampus Nürnberg. Nürnberg, 13.12.2017.
Smart Melting: Energiekennzahlen der Nichteisen-Schmelz- und Druckgussindustrie
Krieg, Jakob; Schlüter, Wolfgang (2017)
GFB Kolloquium 2017. Fraunhofer IGCV. Augsburg, 21.09.2017.
Das signalgesteuerte Percussion-Interface MOMENTUM
Holzmayr, Marcus; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Gesellschaft für Informatik e.V., Regensburg, 515-518.
DOI: 10.18420/muc2017-ws15-0323
Open Access Peer Reviewed
WELLENFORMATION: Eine gestengesteuerte Installation zum neuen Erleben alter Musik
Holzmayr, Marcus; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Gesellschaft für Informatik e.V., Regensburg, 519-523.
DOI: 10.18420/muc2017-ws15-0324
Open Access Peer Reviewed
AV Kleinststeuereinheit für den Kontext interaktiver Klanginstallationen
Kirschner, Michael; Pöpel, Cornelius (2017)
Mensch Computer 2017 - Workshopband. Gesellschaft für Informatik e.V., Regensburg, 525-528.
DOI: 10.18420/muc2017-ws15-0327
Open Access Peer Reviewed
Parameterschätzung nicht-linearer Differentialgleichungsmodelle via globaler Optimierung
Adamski, Dennis; Seifert, Bastian; Uhl, Christian (2017)
MATLAB EXPO 2017. MathWorks. München, 27.06.2017.
Ein erster Schritt hin zu Industrie 4.0 mit MATLAB - Vernetzung und Verwendung von Maschinendaten in der Schmelz- und Druckgussindustrie
Krieg, Jakob; Müller, Stefan; Schlüter, Wolfgang (2017)
MATLAB EXPO 2017. MathWorks. München, 27.06.2017.
Potentiale zur Reichweitenerhöhung eines Serien-Elektrofahrzeuges durch die Nutzung regenerativer Energien
Haas, Tiffany; Walter, Michael S. J.; Weiherer, Stefan (2017)
Biomass to Power and Heat. Beiträge zum Fachkolloquium, Hochschule Zittau/Görlitz, 191-203.
Software-based Analysis and Visualization of Process Data in Melting and Die Casting Industry
Krieg, Jakob; Schlüter, Wolfgang (2017)
M-APR-Seminar (Konferenz im Forschungsmaster - Master of Applied Research, MAPRby). Ansbach, 20.01.2017.
End2End Innovation - from Environmental Scanning to the Innovation Roadmap
Durst, Carolin; Durst, Michael (2017)
Weak Signals, Hypes or Trends – Identify Innovation Opportunities and stay ahead of your Game
Durst, Carolin; Durst, Michael; Saffer, Matthias (2017)
Einführung in die Online-Beratung per Video
Engelhardt, Emily M.; Gerner, Verena (2017)
e-beratung.net. Fachzeitschrift für Onlineberatung und computervermittelte Kommunikation 13 (1), 18-29.
Open Access
Zurich Model Revisited – validation of the model of different forms of work satisfaction
Ferreira, Yvonne; Suelzenbrueck, Sandra; Sauer, Sebastian (2017)
Zeitschrift für Arbeitswissenschaft 71 (3), 157-168.
DOI: 10.1007/s41449-017-0060-0
Digitale Werkzeuge für eine aktivierende Hochschullehre
Gerner, Verena; Roderus, Simon (2017)
Didaktik-Nachrichten 11, 11-19.
Open Access
Online-Workshops. Interaktive Webkonferenzen gestalten und moderieren
Gerner, Verena; Waible, Frank (2017)
In: Laske, S., Orthey, A., Schmidt, M. (eds) PersonalEntwickeln. Das aktuelle Nachschlagewerk für Praktiker, Fachverlag Deutscher Wirtschaftsdienst, Köln 8 (102), 1-21.
Increasing the driving range of electric vehicles using secondary energies - a review
Haas, Tiffany; Walter, Michael S. J.; Weiherer, Stefan; Salceanu, Alexandru (2017)
Proceedings of the 22nd IMEKO TC4 International Symposium & 20th International Workshop on ADC Modelling and Testing 2017. Supporting World Development Through Electrical & Electronic Measurements. Iasi, Rumania, 325-330.
Open Access
Bereich Forschung und Transfer (BFT)
Hochschule Ansbach
Betreuung der Publikationsseiten
Iris BoynyT 0981/4877-341
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