The study examines sustainable tourism behaviour at the historic city of Rothenburg ob der Tauber. The research aims to explain tourists' sustainable behaviour and to uncover configurations that lead to sustainable or unsustainable behaviour. The present study is based on the Theory of Planned Behaviour (TPB) as its theoretical framework. A mixed-method design is then employed, integrating quantitative and qualitative research methodologies. The quantitative arm of the study employs regression analysis, while the qualitative research uses the fuzzy-set Qualitative Comparative Analysis (fsQCA).
The findings from the regression analysis revealed that sustainability-oriented attitudes, social norms, and behavioural control have a statistically significant impact on tourists' sustainability-oriented behavioural intention, in descending order of importance. The fsQCA results showed that strong attitudes are a necessary condition for strong behavioural intention toward sustainable tourism activities. Weak social norms are an essential condition for weak behavioural intention toward sustainable tourism activities. Furthermore, the study identified the following sufficient conditions for a strong intention to engage in sustainable tourism activities: strong social norms paired with weak behavioural control, or strong attitudes in conjunction with strong social norms.

Startups often fail not because of weak technology, but because they overlook what truly drives customer decisions: perceived benefits and values. This study introduces a new tool that combines the Value Proposition Canvas and the Jobs-to-be-Done Concept with Bain & Company's Elements of Value Pyramid, creating a structured Value Integration Guide. The outcome is the Value Integration Map, which helps startups move beyond technical features to uncover customer values and translate them into compelling value propositions. Tested in workshops with two B2B technology startups, the tool proved effective in fostering customer orientation while also revealing areas requiring additional guidance. By making hidden customer values explicit, the Value Integration Map bridges product development and marketing. For engineers, it highlights opportunities for improvement; for marketers, it provides a strong foundation for positioning, messaging, and communication strategies. Ultimately, it enables startups to define not just what their product does-but why it matters.

Künstliche Intelligenz (KI) ist längst zu einem festen Bestandteil in Marketing und Vertrieb geworden.  KI-basierte Lösungen wie personalisierte Empfehlungssysteme, automatisierte Kundeninteraktionen und prädiktive Analysen definieren die Landschaft von Marketing und Vertrieb neu. Dieses Buch geht zentralen Fragen auf den Grund: Wie beeinflusst KI das Konsumentenverhalten? Welche Auswirkungen hat sie auf die Effektivität von Marketingstrategien und Vertriebsprozessen? Und vor allem, wie können Unternehmen KI nutzen, um eine harmonische Symbiose von Mensch und Technologie zu schaffen und den Kunden ein einzigartiges Einkaufserlebnis über sämtliche Interaktionspunkte zu bieten? Das Thema wird sowohl aus der Kunden- als auch aus der Vertriebs- bzw. Marketingperspektive beleuchtet.

Sport-tracking applications can enhance physical activity but may also induce stress through social comparison. This study examines how social comparison features influence user experience (UX), focusing on motivation, stress, and mental well-being. A survey of 101 German sport-tracking app users assessed intrinsic and extrinsic motivation, perceived stress, self-efficacy, enjoyment, social comparison orientation, and UX. Results reveal that higher social comparison consistently lowers intrinsic motivation, raises extrinsic motivation, and increases stress levels, while positive UX boosts intrinsic motivation and enjoyment and indirectly buffers stress. Notably, app designs prioritizing mastery and personal progress over competitive rankings foster autonomy, competence, and relatedness, supporting mental health and long-term adherence. These findings highlight the ambivalent effects of social features and underscore the need for sport-tracking apps to minimize harmful comparisons and promote self-determined motivation through supportive, user-friendly features. Practical implications include designing for sustainable engagement and well-being rather than exclusive competition.

Background

The Freiburg Mindfulness Inventory (FMI) in its short form is one of the most frequently used instruments in research to measure self-attributed mindfulness levels. Despite the widespread use, there is no calibration sample available until now. Thus, we decided to calibrate it in a representative German sample as norm values are of relevance for clinicians and researchers alike. In addition, we tried to replicate the instruments’ psychometric properties.

Methods

A sample of 1,012 respondents was recruited from a commercial online panel, approximating a representative sample of the German population. Participants filled in the FMI-14 (short from). We performed psychometric analyses and calculated a Confirmatory Factor Analysis (CFA). We also computed a measurement invariance analysis and a LASSO regression to identify population variables that predict FMI scores. To gauge external validity of the instrument, we also presented the FMI together with four items of the Patient Health Questionnaire (PHQ-4).

Results

We obtained the best psychometric properties with a revised version of the FMI-13R, where the only negatively coded item was removed due to lack of fit. McDonald’s Omega was found to be 0.88 and the mean item-scale intercorrelation was 0.36. The construct is unidimensional, with two highly correlated subconstructs, Presence and Acceptance (r = 0.93), which can be separated for conceptual reasons if desired. The CFA supported these models. Age and gender stratified norm scores were calculated and reported. Regression analyses and partial correlation analyses showed negative correlation of FMI-13R scores with measures of anxiety and depression, as expected, and thereby support our previous findings that the instrument is valid and that the Acceptance component of mindfulness is the one that is associated with positive effects on health-related parameters.

Conclusion

The FMI-13R is a psychometrically sound and valid instrument for the assessment of mindfulness. Norm scores can now be used by clinicians and researchers to classify individuals or samples into a range of values compared to the German population.

Entrepreneurial ecosystems thrive on the contributions of diverse actors, among whom entrepreneurs play a pivotal role. Interestingly, previous research on entrepreneurial ecosystems has remained silent on how to encourage entrepreneurs to “give back” to their ecosystem. This study probes the phenomenon of downward causation, aiming to unravel the motivations and mechanisms driving entrepreneurs to actively contribute to the evolution and stability of their ecosystems. Drawing on qualitative analyses of 32 in-depth interviews with startup entrepreneurs in Germany, our findings unveil the characteristics of contribution behavior and highlight the heterogeneous nature of entrepreneurs’ motivations. Reciprocal motivation emerges as a central driver, influenced by a complex interplay of interactions. Experiences with ecosystem actors shape diverse interpersonal relationships, impacting entrepreneurs’ gratitude and fostering a sense of affiliation. Individual characteristics, such as entrepreneurial passion and altruism, along with the situational context, can reinforce or constrain this motivation. These insights converge into a dynamic model, enhancing theoretical foundations of downward causation within entrepreneurial ecosystems.

The European Union and many governments of its (former) membership states demand more expertise on China, including Chinese language skills. Fostering Chinese language education requires a thorough understanding of the target group. This article aims to lay the foundation for a systematic and comprehensive analysis of the profile of at least one subgroup of Chinese learners, namely adult learners at universities in German-speaking countries. It presents the results of a preliminary meta-study comprising data from 217 Chinese learners. Among the information that can be extracted from various studies are personal data (age, gender, field of study, type of educational institution, first and, where applicable, second language) and data on individual learning biographies (number and specification of languages learned to date, use of learning strategies, and degree of language awareness). Results show that these learners have, on average, a comparable number of previously learned foreign languages. There are more multilingual speakers than, for example, among learners of Spanish. Experienced learners have certain preconditions and needs according to current L3 acquisition theories, which should be paid special attention to when teaching Chinese as a foreign language. Some didactic suggestions are put forward on how to integrate the results into the teaching of Chinese

Entrepreneurs benefit significantly from resources within their entrepreneurial ecosystems, but under what conditions do they decide to contribute back (a mechanism called downward causation) and thus revitalize the ecosystem they originated from? Drawing on social exchange theory, we develop a set of drivers of such contribution behaviors and test their influence through a metric-conjoint experiment involving 234 entrepreneurs. Our findings confirm the impact of social exchange theory constructs on entrepreneurs' contribution behaviors and highlight the moderating effects of personal traits—in particular, self-interest and other-orientation—on these dynamics. The key insight of our study is that social exchange structures and entrepreneurs’ relational contexts shape contribution behaviors that underlie the microfoundational dynamics of ecosystem development. This investigation underscores the importance of social structures within entrepreneurial ecosystems and enhances our understanding of the micro-level mechanisms that sustain ecosystem health and development. Furthermore, it offers practical insights that transcend traditional policy approaches, focusing on tailored strategies for cultivating entrepreneur-centered ecosystems.

Dieses essential bietet eine fundierte Analyse und praktische Hinweise zur erfolgreichen Implementierung von Corporate-Influencer-Programmen auf LinkedIn. Es beleuchtet die entscheidenden Einflussfaktoren, die Mitarbeitende motivieren, als digitale Markenbotschafter für ihr Unternehmen zu agieren und zeigt auf, wie Unternehmen diese Potenziale optimal nutzen können.

In einer detaillierten Conjoint-Analyse werden die Rahmenbedingungen für erfolgreiche Programme untersucht – von besonderer Bedeutung ist dabei eine moderne und gelebte Unternehmenskultur. Für alle Verantwortlichen in der Unternehmenskommunikation, HR und Marketing, die ihre Strategien im Bereich Corporate Influencing optimieren und langfristig eine positive Arbeitgebermarke aufbauen wollen.

Der Softwaremarkt zählt zu den wachstumsstärksten Sektoren der deutschen Wirtschaft. Unternehmen wie Celonis und Personio zeigen, welches Potenzial in Software-Startups steckt – sowohl im Hinblick auf Umsatz als auch auf die internationale Wettbewerbsfähigkeit. Dennoch ist die Ausfallquote hoch: Viele Startups scheitern frühzeitig, häufig am fehlenden Product-Market-Fit. Gerade Software-Startups stehen vor besonderen Herausforderungen. Sie entwickeln digitale, häufig komplexe Produkte, deren Nutzen sich schwer kommunizieren lässt. Der Irrtum „Build it and they will come“ führt dazu, dass Produkte ohne fundiertes Kundenverständnis entwickelt werden. Um dieses Risiko zu minimieren, gibt es nutzer- und marktzentrierte Methoden. Sie helfen dabei, frühzeitig Rückmeldung aus dem Markt einzuholen, den Produktnutzen klar zu definieren und ein tiefes Verständnis der Zielgruppe zu gewinnen. Wer als Startup transparent kommuniziert und seine Zielgruppe aktiv einbindet, kann nicht nur Produktideen validieren, sondern auch erste loyale Kundengruppen gewinnen. Dieser Beitrag zeigt, dass die Integration nutzer- und marktorientierter Methoden die Erfolgschancen von Software-Startups deutlich erhöhen kann. Eine praxisorientierte Übersicht am Ende des Beitrags zeigt, wie zentrale Methoden je nach Entwicklungsphase gezielt eingesetzt werden können.

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School students need to make decisions about their career paths after graduating. In Germany, students can choose between more than 300 vocational training programs, which can be overwhelming. Frequently, the students hesitate to talk with career counselors. The objective of this research is, therefore, to provide a recommendation system for school students to support their decision-making, which is based on their interests and provides recommendations with explanations based on a LLM. This system was developed with a social robot as the user interface to make it easy to use and appeal to the young target group. Based on user observations, preliminary findings indicate that the system is a valuable and engaging approach to support career counseling activities.

This study aims to investigate the influence of two interaction designs on user comfort and intention to use during pre-interaction phase. As part of a field experiment in a retail bank, a proactive and a passive interaction design of a social robot were compared. A standardized questionnaire was used to determine how the interaction design affects the comfort, trust and usage intention of customers and what role trust plays as a mediating factor. The data analysis shows that the proactive design was rated better in terms of psychological comfort and emotional value, but not in terms of trust and intention to use. Comfort with robots positively influenced the intention to use the social robot, with trust serving as a key mediator; in the proactive variant, the effect was only indirect via trust, while in the passive variant, both direct and indirect effects were observed. According to dual processing theory, proactive designs rely on automatic, emotion-driven processes that directly influence comfort, while passive designs encourage reflective decision-making, supporting trust and increasing usage intention despite lower comfort. A balanced integration of both approaches can enhance customer comfort and trust, facilitating the successful adoption of social robots in retail.