B2B Digital Marketing Playbook
Durst, Carolin; Eckart, Stefanie; Heinickel, Christina; Honka, Andi; Hübner, Sophia; Lumme, Nadine; Utzt, Dorothea (2022)
Durst, Carolin; Eckart, Stefanie; Heinickel, Christina; Honka, Andi; Hübner, Sophia...
Tredition.
In 20 Kapiteln erhalten die Leser genaue Anleitungen zur Umsetzung von digitalen Marketingmaßnahmen. Das „Digital Marketing Playbook“ enthält viele Checklisten, Hilfestellungen für Make-or-Buy-Entscheidungen sowie wertvolle Tipps und Tricks aus der Praxis. In Teil A des dreiteiligen Buchs erläutern die Autorinnen Strategien zur Positionierung, dem Eruieren von Zielen und Zielgruppen sowie dem Ableiten von Personas. Auch die jeweiligen Rollen von Marketing und Sales werden thematisiert. Teil B taucht tief in die Praxis ein und beantwortet alle wichtigen Fragen rund um den richtigen Aufbau einer Webseite, der Durchführung von Webinaren, dem Aufsetzen von hybriden Events, der Leadgenerierung via Case Studies sowie zielgenauem E-Mail- und Videomarketing-Maßnahmen. Weitere zentrale Themen sind Social Media Marketing, Influencer Relations, Media Relations, Social Selling sowie Podcasts. In Teil C gehen die Autorinnen darauf ein, welche Skills im Marketing-Team benötigt werden, welche Aufgaben sich gut an Externe übertragen lassen, und welches MarTech Stack erforderlich ist, um die definierten digitalen Marketingziele zu erreichen.
Using wood as eco-friendly and biobased flame retardant for polymers?
Grunert, Stefanie; Schmidt, M; Reimann, Hans-Achim (2022)
TPE Magazine International 03.
Towards Practical Cancelable Biometrics for Finger Vein Recognition
Kauba, Christof; Piciucco, Emanuela; Maiorana, Emanuele; Gomez-Barrero, Marta; Prommegger, Bernhard; Campisi, Patrizio; Uhl, Andreas (2022)
Kauba, Christof; Piciucco, Emanuela; Maiorana, Emanuele; Gomez-Barrero, Marta...
Information Sciences 585, 395–417.
DOI: 10.1016/j.ins.2021.11.018
Open Access Peer Reviewed
Mutschler, A. (2022) Podcast des Wissensdienstleisters 20blue mit K. Klug zum Thema Nachhaltiger Konsumwelt
Klug, Katharina (2022)
Open Access
SVC-onGoing: Signature verification competition
Gomez-Barrero, Marta (2022)
Pattern Recognition 127.
DOI: 10.1016/j.patcog.2022.108609
Open Access Peer Reviewed
Guerilla Marketing & Sustainablity: Kampagnen überraschend nachhaltig gestalten
Klug, Katharina (2022)
Key Note zur 3. Internationalen Woche der Semiotik.
Open Access
Tenure-Track neu gedacht – der Professional-Tenure-Track zur Qualifizierung von praxiserfahrenem Personal für eine Professur an Hochschulen für angewandte Wissenschaften (HAW)
Didion, Eva; Reiff, Anne; Ambrosius, Ute (2022)
Personal- und Organisationsentwicklung in Einrichtungen der Lehre und Forschung (P-OE) 17 (3+4), 81-85.
Open Access
The article outlines the academic career paths at German Universities of Applied Sciences. It describes the example of a professional tenure track model recently implemented at Ansbach University of Applied Sciences. A professional tenure track model enables candidates from the business sector to obtain a PhD before the appointment to a professorship. This has multiple advantages in terms of personnel and university development: from better research capacities over more vital teaching skills to a long-needed rise in gender equality. The end of the article explains what needs to be considered to effectively use the potential of tenure track models at the Universities of Applied Sciences.
Voll Punktzahl oder Verriss: Trauen Sie Bewertungen im Netz?, BR Tagesgespräch mit K.Klug zum Thema Produkt-Ratingbewertungen
Klug, Katharina (2022)
Open Access
Theoretical and experimental research on the quality of thermoformed foils using 3D-printed plastic moulds
Boca, Marius-Andrei; Sover, Alexandru; Slătineanu, Laurenţiu (2022)
IOP Conference Series: Materials Science and Engineering 1235, 012065.
DOI: 10.1088/1757-899x/1235/1/012065
Open Access Peer Reviewed
Design and physical validation of a non-planar interlocking element for tubular structures
Ermolai, Vasile; Sover, Alexandru; Nagit, Gheorghe (2022)
IOP Conference Series: Materials Science and Engineering 1235, 012003.
DOI: 10.1088/1757-899X/1235/1/012003
Open Access Peer Reviewed
Influence of contact geometry over the filament bond of polylactic acid blends
Ermolai, Vasile; Sover, Alexandru; Nagit, Gheorghe (2022)
IOP Conference Series: Materials Science and Engineering 1235, 012004.
DOI: 10.1088/1757-899x/1235/1/012004
Open Access Peer Reviewed
Innovative process for material separation of printed circuit boards (PCB) with laser technology
Zink, Markus; Sover, Alexandru; Vogel, T (2022)
IOP Conference Series: Materials Science and Engineering 1235, 102009.
DOI: 10.1088/1757-899x/1235/1/012009
Open Access Peer Reviewed
Design Thinking und Virtual Reality zur Förderung von Innovation innerhalb von Unternehmen
Stadler, Sebastian; Frenkler, Fritz; Cornet, Henriette (2022)
Intrapreneurship. Unternehmergeist, Systeme und Gestaltungsmöglichkeiten. Springer Gabler, Wiesbaden, 147-164.
DOI: 10.1007/978-3-662-64102-6
Open Access Peer Reviewed
optimize service processes for soldering machines
Göhringer, Jürgen (2022)
IPC APEX EXPO 2022 .
Peer Reviewed
Experimental characterisation of physical properties of different PLA filaments used in FFF 3D printing technology
Lang, Anette; Sover, Alexandru (2022)
IOP Conference Series: Materials Science and Engineering
1235, 012002.
DOI: 10.1088/1757-899X/1235/1/012002
Open Access Peer Reviewed
Rezension zu „Unternehmen in der Vertrauenskrise. Eine Diskursanalyse des VW-Dieselskandals und seiner kulturspezifischen kommunikativen Bewältigungsstrategien im Hinblick auf Deutschland, USA, Russland und China“; Fachjournal Medien & Kommunikationswissenschaft
Wiske, Jana (2022)
Themenheft „Interdisziplinäre Journalismusforschung – Journalismus interdisziplinär“ 70 (1-2), 143.
Open Access
Blockchain-powered Digital Ownership from Users’ Perspectives
Dam, Nhi; Glomann, Leonhard; Piazza, Alexander (2022)
AHFE International (Conference), The Human Side of Service Engineering 62, 420–427.
DOI: 10.54941/ahfe1002584
Open Access Peer Reviewed
Digital ownership has gained attraction as a prospective domain for research and development of emerging technologies in recent years. A significant number of solutions, primarily blockchain-powered systems for digital ownership, have been developed and published aiming for widespread usage. However, the approach still appears uncommon to both digital creators and consumers community. While the majority of research in this field has been on technical aspects of implementing such solutions, there is an extreme deficiency regarding users’ viewpoints incorporated into the design and thus enlarging the barriers in mainstream adoption. This study picked the area of digital arts and shifted the focus to users’ perspectives in blockchain-based services for digital ownership in art. By adopting a qualitative approach to learn about digital creators’ behaviors and opinions, the study findings revealed various concerns about contemporary services that hinder creators’ use, their actual needs and expectations in a blockchain-based system for powering digital art products. Based on the study results, three design implications were identified to enhance the level of acceptance from the digital creator group.
Conversational User Interfaces for Searching Fashion Products Based on Product Reviews
Götz, René; Piazza, Alexander (2022)
Workshop auf der Konferenz Wirtschaftsinformatik 2022 - Conversational Customer Interaction: Dialog zwischen Praxis und Wissenschaft.
Peer Reviewed
Improving Fracture Toughness of Tetrafunctional Epoxy with Functionalized 2D Molybdenum Disulfide Nanosheets
Sahu, Megha; Narasimhan, Lakshmi; Raichur, Ashok M.; Sover, Alexandru; Ciobanu, Romeo C.; Lucanu, Nicolae; Aradoaei, Mihaela (2021)
Sahu, Megha; Narasimhan, Lakshmi; Raichur, Ashok M.; Sover, Alexandru...
Polymers 13 (24), 4440.
DOI: 10.3390/polym13244440
Open Access Peer Reviewed
Analysis of damping spectra of silver-plated brass from a Weltklang saxophone manufactured in 1969
Weidenfeller, Bernd; Lambri, O.A.; Bonifacich, F.G.; Lambri, M.L.; Weidenfeller, L.; Sover, Alexandru (2021)
Weidenfeller, Bernd; Lambri, O.A.; Bonifacich, F.G.; Lambri, M.L.; Weidenfeller, L....
Journal of Alloys and Compounds 880, 160498.
DOI: 10.1016/j.jallcom.2021.160498
Open Access Peer Reviewed
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