von Blumenthal, Astrid; Bartsch, Anja (2018)
Book of Abstracts. Linnaeus Eco-Tech 2018. Kalmar, Schweden, 10.-21.10.2018, S. 63.
Wagner, David; Schlüter, Wolfgang (2018)
Tagungsband ASIM 2018 - 24. Symposium Simulationstechnik. HCU Hamburg, 04.-05.10.2018. Wien: ARGESIM, S. 17-20.
von Blumenthal, Astrid; Bartsch, Anja (2018)
26th EBES Conference - Prague. Program and Abstract Book. Prag, 24.-26.10.2018.
Gröper, Mirko; Riess, Christian; Walter, Michael S. J.; Weiherer, Stefan (2018)
2018 International Conference and Exposition on Electrical And Power Engineering (EPE). Iasi, Romania, 18.-19.10.2018, S. 63-68.
DOI: 10.1109/ICEPE.2018.8559604
Riess, Christian; Walter, Michael S. J.; Weiherer, Stefan; Gröper, Mirko (2018)
2018 International Conference and Exposition on Electrical And Power Engineering (EPE). Iasi, Romania, 18.-19.10.2018.
DOI: 10.1109/ICEPE.2018.8559871
Schlüter, Wolfgang (2018)
Fachausschusssitzung Druckguss. Bund Deutscher Gießereiunternehmen (bdguss). Erl/ Österreich, 18.10.2018.
Buswell, Andreas; Schlüter, Wolfgang (2018)
ASIM 2018 - 24. Symposium Simulationstechnik. Hamburg, 04.10.2018.
Wagner, David; Schlüter, Wolfgang (2018)
ASIM 2018 - 24. Symposium Simulationstechnik. Hamburg, 04.10.2018.
Händel, Marion; Duan, Xiaoju; Vialle, Wilma (2018)
Psychological Test and Assessment Modeling 60 (4), S. 429-449.
Schlüter, Wolfgang (2018)
Gießerei 4.0 in der Praxis - 3. Symposium der VDG-Akademie. Düsseldorf, 21.09.2018.
Sauer, Sebastian (2018)
51. Kongress der deutschen Gesellschaft für Psychologie. Frankfurt, 15.-20.09.2018.
Gröper, Mirko; Bartsch, Anja (2018)
BayWISS-Verbundkolleg "Energie": 2. Netzwerktreffen. Bayerisches Wissenschaftsforum. Waischenfeld, 20.09.2018.
Sauer, Sebastian (2018)
51. Kongress der deutschen Gesellschaft für Psychologie. Frankfurt, 20.09.2018.
Sauer, Sebastian (2018)
51. Kongress der Deutschen Gesellschaft für Psychologie, Frankfurt, 18.09.2020.
Veira, Andreas; Hess, Reinhold; Trepte, Sebastian; Vogt, Gernot; Reichert, Bernhard (2018)
EMS Annual Meeting: European Conference for Applied Meteorology and Climatology. Dublin, 04.09.2018.
Adamski, Dennis; Hartmann, Steffen; Seifert, Bastian; Uhl, Christian (2018)
BMT 2018 - 52nd Annual Conference of the German Society for Biomedical Engineering (DGBMT within VDE), 26.09.2018 - 28.09.2018 Aachen.
Fritzsche, Eva S.; Händel, Marion; Kröner, Stephan (2018)
Metacognition Learning 13, S. 159-177.
DOI: 10.1007/s11409-018-9182-9
Piazza, Alexander; Lutz, Corinna; Schuckay, Daniela; Zagel, Christian; Bodendorf, Freimut (2018)
Piazza, Alexander; Lutz, Corinna; Schuckay, Daniela; Zagel, Christian...
In: Ahram, T. (eds) Advances in Artificial Intelligence, Software and Systems Engineering. AHFE 2018. Advances in Intelligent Systems and Computing, vol 787. Springer, Cham 787, S. 252-263.
DOI: 10.1007/978-3-319-94229-2_24
The interdisciplinary research of neuromarketing shows that the conscious and rational consumer is only an illusion, whereas emotions have a significant influence on consumer behavior. Therefore, this study examines the effect of emotionalized e-com pages on visitors’ emotions as well as on their behavioral intention in hedonic situations. Three landing pages are conceptualized using diverse techniques of emotional boosting along with different procedures of triggering distinct levels of neuronal activity. The impact of these landing pages is examined in an online survey, generating a sample of 391 participants. The resulting dataset is analyzed by using structural equation modeling to test the proposed hypotheses. The results confirm that emotions can be triggered only by seeing a landing page of an e-com store and that these emotions influence the behavioral intentions. Additionally, the study shows a moderating effect of long-term involvement and mood and provides recommendations for appropriate and well-designed websites.
Matschi, Christoph ; Schweiger, Benedikt; Nemeth, Isabell (2018)
8th Colloquium of the Munich School of Engeneering. München.
Buswell, Andreas; Schlüter, Wolfgang (2018)
iSEnEC – Integration of Sustainable Energy Expo & Conference. Nürnberg, 17.07.2018.
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